Count of all sessions in the selected date range. A session starts on page load and expires after 30 min of inactivity.
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Total Sessions
Count of distinct visitor IDs (stored in localStorage). One person on two devices = two unique visitors.
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Unique Visitors
Percentage of sessions from first-time visitors (visit count = 1). Formula: new visitor sessions / total sessions × 100
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New Visitor %
Percentage of sessions with only one page view and no engagement. Formula: single-page sessions / total sessions × 100
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Bounce Rate
Average time on site for engaged visitors. Excludes 0s bounces (left before the 15s heartbeat). Caps at 30 min per session to filter idle/abandoned tabs.
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Avg Duration
Average pages viewed per session. Formula: total pageviews / total sessions
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Pages / Session